Tim Cook says response to App Tracking Transparency has been `tremendous`
(iMore iPhone)

App Tracking Transparency launched with iOS 14.5 last week. What you need to know Tim Cook was asked about App Tracking Transparency at the company`s Q2 2021 earnings call. The CEO said that the feature was worth doing regardless of the adoption by users. Tim Cook believes App Tracking Transparency was a feature worth creating regardless of user adoption. During the company`s Q2 2021 earnings call, Apple CEO Tim Cook was asked about its new App Tracking Transparency feature. David Volt of UBS asked what the initial feedback has been since the new feature went live with iOS 14.5 last week. In response, Tim Cook said that `the feedback that we`ve gotten from users both before it went live, when it was in the planning stages and so forth, and after has been tremendous.` When asked what percentage of users are turning the feature on, Cook responded by saying `frankly, even if it`s very low of people that don`t want to be tracked, it`s worth doing because those people should make t...